Global trade. One execution layer.
Shelrock is a London-based B2B trade platform for the India–UK corridor. We don't just list suppliers and leave buyers to figure out the rest. We verify supply, manage the deal and coordinate execution, so trade between the two countries is simpler, safer and faster.
India has no shortage of suppliers. Trade has a shortage of control.
UK buyers and Indian suppliers both want to work together. What gets in the way is everything between the first message and the delivered order.
Fragmented and messy
Registrations, compliance, pricing, documents and logistics are spread across different agencies, agents and advisers. Nobody owns the whole route.
A trust gap
Directories list anyone who signs up. Buyers can't tell which suppliers are export-ready, and good suppliers get lost in the noise.
An execution gap
A good price means little if quality, paperwork or payment terms fall apart after the order. That's where most cross-border deals fail.
Built across both ends of the corridor.
One company, two sides. The UK team stays close to buyers. The India team stays close to factories, quality and documents.
UK · buyer & market side
Buyer development, requirement discovery, trade intelligence, commercial negotiation and the Find Buyers service and the UK-Ready Pack for exporters.
India · supply & execution side
Supplier verification, factory follow-up, quality checks, export documents and shipment coordination, handled by our team on the ground.
Execution by Shelrock. Not a directory.
We sit in the middle of the deal
Requirements come to Shelrock. We decide which verified suppliers should quote, negotiate the terms and manage the order through to delivery.
Checked before visible
Every supplier is reviewed and approved by Shelrock OPS before going live, and gets a permanent Supplier ID. Company names stay private.
We get suppliers UK-ready
Through the UK-Ready Pack we prepare Indian exporters on compliance, pricing, terms and quotations in one place.
Started by someone who has seen both sides.
Shelrock was founded in London by Shailesh Mavchi, who is originally from Maharashtra, India, and now works on the UK buyer side. Working across both markets showed him the same pattern again and again: willing buyers, capable suppliers, and a messy, fragmented route between them.
“Indian suppliers don't need another listing. They need someone who makes them ready for the UK and then actually runs the trade with them.”
The idea won the University of Hertfordshire Flare Award for Best Business Idea. Today Shelrock runs as the digital sourcing and trade-intelligence layer of Shim International Import Export Co. (SIIECO), with the India-side export business providing execution on the ground.
Technology in front. Accountable people behind it.
Founder · UK market & platform
Shailesh Mavchi
London-based founder leading buyer development, trade intelligence, product strategy and the Shelrock platform. Background in business operations, procurement, supplier coordination and customer-facing ventures, with postgraduate study in the UK.
Co-founder · Director, SIIECO India
Shimon Mavchi
Co-founder and owner of the India-side export company. Leads supplier and factory follow-up, commercial readiness and the execution handoff with the India team.
On the ground
A five-person team handling supplier communication, capability checks, quality follow-up, documents and the practical handoffs that keep every order moving.
How we work, every time.
Requirement first
Every trade starts from a real buyer need, not from a pile of listings.
Merit, not money
Leads go to the best-fit verified supplier. Placement can't be bought.
Clarity before quotation
Specification, Incoterm, payment and claim terms are agreed up front.
Confidential by default
Identities, prices and relationships are shared only on a need-to-know basis.
Let's make India–UK trade work properly.
Whether you're buying in the UK or selling from India, start with one conversation.